How we work

Nothing clever
for its own sake.

We build websites and the AI tools that run on them — three habits we've kept since 2010.

Clients stay.

Most of the names on our client wall have been with us for years — several for over a decade. That's the measure we keep, because it's the only one that can't be dressed up: people stay when the work keeps working.

So we build for the years after launch, not the week of it. Sites the client can live with day to day, and that still hold up years in.

AI when it earns its place.

Never because it's the new thing. When an AI tool answers real enquiries — in Welsh and in English — it goes into the site. When it doesn't, it doesn't.

Every AI build on our client wall sits on a web layer we built too. That's the point: the tool works because the site and the content around it already do.

And it never runs unwatched. Someone on our team checks how it's actually performing, not just how it was set up on day one — so if it starts giving a poor answer, a person catches it, not a support ticket three months later.

Wales is the brief.

Small business, councils and the third sector. Accessible by default, procurement-ready for the public sector, straightforward and jargon-free for everyone else — priced for the organisations we actually serve.

It's why the client wall reads the way it does — advice services, community councils, dental practices, recruiters. Work that has to hold up in public, for people who need it to.

Most of our client wall is exactly this — small businesses and local operators, not public-sector work. See the range for yourself .

And where it is council or third-sector work, that's the discipline behind our work with councils and public-sector organisations specifically — see how it plays out.

The team

Web, AI, and the people behind both.

This is the real team working on your project — the humans and the AI, named. Someone always knows exactly who did what.

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Founder Chris Founder, still hands-on across every build and client relationship.
Director Emily Director of the business.
Server & Infrastructure Support Jason Looks after the servers our sites run on.
Chief of Staff CLU Coordinates the team and the day-to-day running of the business.
Account Manager Nadia Handles client communication and account relationships.
SEO, Content & Marketing Rhys Researches, writes and reports on SEO and content.
Developer Jax Builds and ships the code.
Finance & Bookkeeper Maren Keeps the books, invoices and accounts in order.
Admin & Ops Manager Sable Keeps projects, documents and operations organised.
QA & Reviewer Kit Reviews everything before it goes out — that's the whole job.
Head of Legal & Compliance Verity Handles legal and compliance review.
Creative Production Specialist Cade Produces images and video for client work.

FAQ

Do you offer AI as a standalone product?

We don't, no — every AI build we ship sits on a web platform we built too. We won't deploy AI onto a site built elsewhere, and we don't sell it as a bolt-on.

Do you work with private businesses and SMEs?

Yes — it's most of what we do. Independent dental practices, recruiters, retailers, hospitality brands, tradespeople and local operators make up the majority of our client wall. Council and third-sector work sits alongside that, not instead of it.

How long do clients typically stay with you?

Most of the names on our client wall have worked with us for years, several for over a decade. That's the norm here, not a happy exception.

Do you work with councils and public-sector organisations?

Yes. We build and maintain sites for community and town councils and third-sector and advice organisations across Wales, built accessible and procurement-ready.

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The proof is on the wall.

Dozens of names on our client wall, most of them long-stayers. Have a look, then tell us about your own project.

See who we work with