What an AI consultancy actually does
An AI consultancy works out where AI genuinely helps your business, then builds and looks after the systems that deliver it. The first half matters as much as the second. Plenty of firms will sell you AI whether or not you need it; the useful work starts with an honest audit of where your time and enquiries are actually going, and an equally honest answer when the tool you already have would do the job better.
That's how we've always approached it. AI goes in when it earns its place - when it genuinely answers real enquiries or removes real admin - and not as a default add-on because it's the thing everyone is selling this year.